Social Networking Strategies | Guest Blogging Services

If you are busy executing social networking strategies yet they seem to be not reaping anything then you need to dig deeper into the problem. If engagement quotient with public on social media channels is low then it is probably because the company has not created a profile as per customer’s ideology. Being knowledgeable about buyer persona will allow you to target the best audiences and come up with right massages at right time.

When a company knows what its target audiences, their age groups, level of income, habits, interests, motivations, objections, likes, dislikes, and occupation it would get easier and lot cheaper to target them not just on social media but across all fronts of business and product development.

Next tip is to do as much research about your competitors as possible. Keeping an eye on others will not only keep you informed of their activities, it would also give you idea about what would work best for a particular type of audience. You can then use those techniques to successfully target your own audiences by integrating those tactics in your social networking strategies and efforts.

You can start this by creating a list of minimum 4-5 competitors. Go through all the social networks that they are currently using and watch for any particular pattern or kind of content strategy they are implementing. Analyze the number of followers they have and the frequency of posts. Pay attention on the kind of content being posted on their channels. Analyze the undertone of the message; whether it is promotional, humorous, etc. See how fans respond to those messages and posts.
Although only admin can calculate the engagement quotient on these channels but outsiders can also get a good idea by simply having a good look at the profile.

Many platforms and websites are out there that allow social interaction with customers but each channel works differently. As you look through the online environment and look at those categories you can organize various social options. These groups of channels are different but have common themes. By knowing those themes you can decided when, where, who, and how to best engage with communities online.

The following section has broken up those categories into rented, occupied, and owned. Knowing those categories will strengthen and organize your social networking strategies.

Owned properties

This can include anything starting from forums, blogs, and hometown social networks. They can be external or internal. These are called owned because you have not taken a space from some other platform that belongs to someone else. You actually own the channel. It could be a domain or a primary site and is in entirely under your control.

Rented properties

As the name suggests the person is simply occupying a section from a third party channel after the permission has been granted by the owner. There are times when social networking strategies may have to pay certain costs for renting that space but mostly this is not the case. Websites like Twitter, Facebook, Tumblr are fine examples that are part of this category. Facebook is an independent site where others are simply trying to manage their presence. You may have the claim to a page but not the platform itself.

Occupied properties

This is the category over which the person has almost no control. Perhaps a company has an official representative or spokesperson that engages and interacts with people via an occupied property, yet the user has no ownership whatever. The channel can get changed at any time. The best example would probably be Reddit.