Many platforms and websites are out there that allow social interaction with customers but each channel works differently. As you look through the online environment and look at those categories you can organize various social options. These groups of channels are different but have common themes. By knowing those themes you can decided when, where, who, and how to best engage with communities online.
The following section has broken up those categories into rented, occupied, and owned. Knowing those categories will strengthen and organize your social networking strategies.
Owned properties
This can include anything starting from forums, blogs, and hometown social networks. They can be external or internal. These are called owned because you have not taken a space from some other platform that belongs to someone else. You actually own the channel. It could be a domain or a primary site and is in entirely under your control.
Rented properties
As the name suggests the person is simply occupying a section from a third party channel after the permission has been granted by the owner. There are times when social networking strategies may have to pay certain costs for renting that space but mostly this is not the case. Websites like Twitter, Facebook, Tumblr are fine examples that are part of this category. Facebook is an independent site where others are simply trying to manage their presence. You may have the claim to a page but not the platform itself.
Occupied properties
This is the category over which the person has almost no control. Perhaps a company has an official representative or spokesperson that engages and interacts with people via an occupied property, yet the user has no ownership whatever. The channel can get changed at any time. The best example would probably be Reddit.
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