If you are busy executing social networking strategies yet they seem to be not reaping anything then you need to dig deeper into the problem. If engagement quotient with public on social media channels is low then it is probably because the company has not created a profile as per customer’s ideology. Being knowledgeable about buyer persona will allow you to target the best audiences and come up with right massages at right time.
When a company knows what its target audiences, their age groups, level of income, habits, interests, motivations, objections, likes, dislikes, and occupation it would get easier and lot cheaper to target them not just on social media but across all fronts of business and product development.
Next tip is to do as much research about your competitors as possible. Keeping an eye on others will not only keep you informed of their activities, it would also give you idea about what would work best for a particular type of audience. You can then use those techniques to successfully target your own audiences by integrating those tactics in your social networking strategies and efforts.
You can start this by creating a list of minimum 4-5 competitors. Go through all the social networks that they are currently using and watch for any particular pattern or kind of content strategy they are implementing. Analyze the number of followers they have and the frequency of posts. Pay attention on the kind of content being posted on their channels. Analyze the undertone of the message; whether it is promotional, humorous, etc. See how fans respond to those messages and posts.
Although only admin can calculate the engagement quotient on these channels but outsiders can also get a good idea by simply having a good look at the profile.
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